Hurricane Relief @UGA initiative
As the PR Chair for this initiative, I was responsible for running our social media pages as well as creating content graphics. I chose the colors red, yellow and black as our campaign colors because red and black are the University's colors and yellow added a positive feeling to the graphics. The color yellow also lended itself to being this underlying message of together we can achieve this goal. For me, this was an important message to send, especially for a cause such as this one.
The first image was our campaign logo and it was the first thing I created for the campaign. From there, I tried to maintain the connection by including red and yellow lines in every graphic and flyer I created. These colors and lines became the visual indicators for people while also maintaining the simple, clean look the group wanted in our image from the beginning. One thing I really liked about using the lines throughout is that they indicated this connection from point to point, again reinforcing this idea that together we could achieve our goal. We ran this campaign for about a month, from October 1st through October 25th.
Programs Used: Canva
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